Amplifinity Achieves Significant Growth
Ann Arbor, MI -- Amplifinity, creator of the Advocacy Management Platform (AMP), announced today it has doubled total revenue, tripled recurring revenue and grown its staff by 25 percent in the last year. Included in Amplifinity's revenue growth are new software subscriptions sold to six Fortune 500 or Fortune Global 500 companies in the last year.
Amplifinity's achievement comes at an inflection point as companies begin to realize that the path to customer acquisition has changed irrevocably and their brand is being defined not primarily by their own messaging, but by what consumers say and write about them.
"Brand advocacy has become the cornerstone of the new path to purchase and brands are starting to realize they have to have strategies and systems to drive and manage advocacy," said Richard Beedon, CEO of Amplifinity. "Our growth is being fueled by our ability to help our clients turn their customers, employees and 3rd party influencers into very powerful sales and marketing channels. These "social" sales and marketing channels are driving brand awareness, generating new leads and acquiring new customers – at scale. Our case studies are very compelling and everything we do is measurable."
The AMP is a comprehensive tool for creating, running and measuring a brand advocacy program, which enables customers, employees and influencers to refer new customers, endorse products and amplify company messaging. Because the AMP integrates with existing business processes and internal systems, it provides a 'closed-loop' network that allows companies/brands to finally track, manage and measure the success of brand advocacy.
Over the past year, Amplifinity has aggressively recruited new developers and account managers, increasing the total number of staff by 25 percent. Read more...
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Jonathan Murray serves on the Amplifinity board