TOA Hires Bruce Grainger as Sr. VP Americas

TOA Hires Bruce Grainger as Sr. VP Americas


Cleveland, OH--TOA Technologies, the only Cloud-based predictive mobile workforce management and proactive customer communication solutions provider, today announced it has added Bruce Grainger to the company's executive team as Senior Vice President, Americas. Grainger will be responsible for overseeing all sales, account and relationship management activities for TOA Technologies across all targeted industries in the US, Canada and Latin America.

 "Bruce's depth of knowledge and experience in sales and relationship management is a tremendous addition to the TOA team, especially as we continue our record growth and ongoing international expansion," said Yuval Brisker, President and CEO of TOA Technologies. "TOA is seeing significant interest from enterprise service providers worldwide, companies who are keenly interested in TOA's unique value proposition of improving customer service while simultaneously reducing operational expenses. Bruce's expertise adds substantial firepower and leadership to our strong sales team and we're excited to have him here to help us expand and support our existing customer base in the Americas."

Before joining TOA, Grainger spent four and a half years heading the Americas region for Oracle's Communication Global Business Unit (CGBU), which encompassed a target market of Service Providers (Fixed Telecom, Wireless/Satellite and Cable), Entertainment and On-line Media and Content verticals. Grainger came to Oracle in 2006 thru its acquisition of Portal Software. There he was a key part of the company's management team responsible for growing its Latin American market to 20% of its total revenue, with more than 50 customers across the region. Prior to Portal Software, Grainger lead sales efforts for the Geneva Technology product line at Convergys and earlier in his career Grainger spent ten years with EDS and American Management Systems (AMS) telecommunications practices. He served in a variety of sales and general management roles, spending several years on assignment in Australia, Latin America and Europe.

TOA improves the relationship between companies and their customers by saving time for both. TOA's patented SaaS solution makes managing a mobile workforce easy and efficient. It combines a unique, real-time view of the field with the fastest scheduling optimization engine on the market today.

  • Saving Customer Time: TOA's solution predicts, with a high degree of accuracy, the arrival time for mobile employees completing in-home appointments. This allows service providers to narrow the "wait window" to only one hour for their customers. TOA's proactive communication system also offers automated, multi-channel appointment updates and confirmations to waiting customers, reducing in-bound calls and not-home arrivals.
  • Maximizing Service Provider Efficiency: TOA's statistical engine analyzes historical performance patterns along with each mobile employee's skill set, location and customer commitments. It then accurately predicts the employee drive time, arrival window and job duration for each appointment.

The end result is a more efficient mobile workforce, dramatic operational savings and higher customer satisfaction. 

About TOA Technologies
TOA Technologies is the leading provider of Cloud-based mobile workforce management applications for large and medium-sized enterprises. TOA's patented platform improves customer service while dramatically reducing operational costs and delivering immediate return on investment. As the industry's only complete on-demand solution using predictive, time-based analytics, TOA reduces customer wait times while increasing field workforce efficiency. TOA's system deploys quickly, is highly configurable and is easily integrated with existing CRM solutions. Named Best of Breed and Visionary solution in Gartner's 2010 Magic Quadrant for Field Service Management, TOA Technologies is headquartered in the United States and has offices in Europe and Latin America. For additional information please visit

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Jonathan Murray sits on the TOA Board